Over the past several years, most automakers have made sweeping declarations about their intent to go electric-and set ambitious targets to go with them. On one hand, this ad covers new ground-with serious money behind the brand’s message that it’s going electric and it’s not a single model or a novelty.
Advertising is all about personalization these days.
AUDI BILLBOARD AD WARS HOW TO
In California and the Northeast, according to a study from NESCAUM, a coalition of Northeastern states for coordinated air-emissions management, Nissan, Toyota, and Ford spent nothing in 2017 on advertising for the Leaf electric car, Prius Prime plug-in hybrid, and Fusion Energi and C-Max Energi plug-in hybrids, respectively.ĬHECK OUT: Electric cars are on the market, so where are all the ads?īetween carmakers and ad agencies, there's no consensus on how to sell the public on electric cars. After looking at lists of the best, and the worst, TV commercials, alongside our top 20 print ads, we’ve compiled our top 10 clever billboard advertisements. Automakers, as a whole, have been frugal spenders on EV advertising. When a pedestrian is detected a short distance from a. Pedestrians are known to be less safe from cars at night, so this billboard detects them the same way the new Audi adaptive headlights do in real life. It makes Audi a standout for actually putting big ad money behind its electric cars-even before deliveries of the e-tron SUV start in a few months. The billboard has LED 'headlights' installed on either side that detects pedestrians and bikers, spotlighting them as they cross the street. The cost of Audi’s Super Bowl ad is estimated to be more than $5 million in airtime-before considering production costs. A tease of other vehicles rests under covers in the corner of the barn-one of them potentially being the smaller Audi electric crossover, based on Volkswagen’s MEB electric vehicle architecture and expected to debut at the Geneva auto show.Īt the end of the ad, Audi says-on what will be displayed in some very large letters on American big-screen TVs and bar projectors-that one-third of all Audi models will be electrified by 2025.
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